Google Ads advertising allows for keyword bidding on the Search Network, ad banners on the Display Network, YouTube Advertising and a number of other placements. Advertising on Google is a great channel for e-commerce companies and B2B companies that want to generate quality leads.
Efficient Google Ads advertising
The Google Ads platform offers numerous campaign types. Google advertising allows us to bid for keywords in the Search Network and display ads to users of the Google search engine who are interested in those keywords. With ad banners and video ads we can target YouTube users and users of Google’s partner websites and applications. Additionally, we can use advanced remarketing to re-target previous visitors to your website.
The ecommerce guide is intended for new and experienced online retailers who want to increase the profitability of their online store.
Search Network advertising
By advertising on the Google Search Network, we can display ads in the search results on Google and other Google websites. Before setting up each Search campaign, we conduct a detailed keyword analysis. Then, we properly structure the campaign and define the cost-per-click (CPC) or select the most appropriate automated bidding strategy. This is followed by the production of text ads. To achieve better results, we also use ad expansion. By regularly optimizing the ads, we can ensure that they rank higher in the results. We also import Google Analytics conversions into Google Ads.
Display Network advertising
By advertising on the Google Display Network, we can display ads on Google’s partner websites, in videos and in applications. This makes it possible to reach 90% of all Internet users. Such campaigns are suitable for increasing brand awareness and boosting sales through remarketing, which involves the re-targeting of previous visitors to your website. We approach each campaign by preparing numerous ad formats, analyzing the target groups in Google Ads and setting up the right frequency and placement for displaying the ads.
Video advertising and YouTube
YouTube advertising is an excellent solution for reaching a large part of Internet users since the highly popular platform has over 2 billion monthly users. Several formats are available, such as YouTube Video discovery ads, TrueView in-stream ads and others, which are charged per one thousand views or per an individual ad view. With TrueView for action ads, we can not only boost brand awareness, but also increase conversion rates. This is because it allows us to use a call to action (CTA) that redirects users to your website.