For Mellow, a brand known for its carefully chosen and deliberately designed high-quality products for home, we renovated their web store. The trendy and clear website helps users to browse the incredibly aromatic world of Mellow products easily.
Design preparation and web store development
The brand Mellow impresses with its lines of stylistically perfected scented candles, eco-friendly cleaning products, fabric softeners, body care products, and laundry detergents. The main goal of the web store renovation was to upgrade the user experience (UX) as it was inadequate. Additionally, the previous web store had been missing some functionalities that would make it easier for the client to edit the platform and for the users to go through the buying process.
Renovation of the web store
Modern and minimalist design
Perfected UX and UI
Integrated with the marketing automation platform
Carefully chosen modules and image preparation
When renovating the web store, we decided to expose Mellow products and emphasize their main advantages, so that the users would identify with them more easily. In the development phase, we designed wireframes and implemented graphic elements as a new manner of communication. These elements are also used for marketing purposes. With their aid, the page reflects the main values of the brand - clean, aromatic, pleasant, and relaxing.
The focus is on the user experience
To ensure the page to be user friendly and clean, we used a minimalist design where we allowed enough space among the segments so that the page doesn’t feel crowded. What is more, we made sure the web store looks elegant. Much emphasis was put on each and every product, focusing on the most optimal mobile-first user experience.
The information structure on the desktop user’s screen differentiates from the one on mobile, all with the intent to make the user experience more pleasant. Special attention was given to the icons, images, and colors, helping users to quickly notice the important information.
A fast and easy purchase - everything in one place
The whole purchase procedure is extremely easy for the user. It enables them to register and create an account, with which they also get the opportunity to get special benefits. Next to that, they can also make a purchase without registering and can buy as a guest.
The purchase is done in one simple step, enabling the user to check all the data before ordering. In the cart preview (and in the cart itself), the user can also see the amount of money needed to get free delivery or what the minimal sum for ordering is.
“The decision to entrust Madwise with the renovation of our web store turned out to be a bullseye. Their technical knowledge and support are on a really high level where everything works in a way one can only desire. They are fast and responsive, which is very important for us, smaller e-sellers, as sometimes complications occur that needed attention “yesterday”. Our wish was to be wowed by the design and already the first drafts did exactly that. That convinced us even more that we had made the right move by choosing Madwise.“
The implementation of complete technical solutions
We also made sure that the website has optimal SEO fundamentals. Already during the process of planning and preparing the wireframe for the website, the SEO experts did a thorough keyword research and prepared a proposition for the most optimal SEO navigation, SEO mobile-view suggestions, and an overview of the content elements that are needed for an effective web store. A complete on-site technical analysis was also conducted, together with all technical SEO and content elements needed for going live with the web store.
We integrated the website with the accounting system and enabled the client an easy platform management. We also provided integration with the GLS app, enabling the client to print labels fast and the users to track their packages. Also, various payment modules were implemented (Stripe and PayPal).
The web store is also connected to the marketing automation software. Together with the web store’s system emails they represent the automatic system for customer notifications. Automatic emailing flows have been implemented, for example, reminders for unpaid pro forma invoices, and offers with various promotional codes.
Before going live with the web store, a stress test was conducted, with which we made sure that the published website would and will be stable when visited by more than 300 users at the same time.
Our clients’ opinions
We create remarkable things with remarkable partners.
“With our new website, S&T has created a strong foundation for the development of efficient digital stories. The path to our new website was a bit “crazy” at times, but it has led us to a smart website that answers all the different questions our users might have. The praise and thanks for this great success go to the Madwise agency. They not only justified their name but, above all, demonstrated and proved their know-how and effectiveness.”
“Your attitude towards work is professional and friendly at the same time, which tends to lead to excellent cooperation. Your professional help in creating the website was priceless, as we do not have the in-house resources to do it ourselves. We have created an excellent platform, which we will further upgrade and adapt to future needs.”
“At the Vidim Eye Centre, we decided to overhaul our website because the old one no longer met all the needs of our users and ourselves. We also wanted the website to be mobile-friendly. The new site is functional and beautiful, and we also got a lot of constructive advice when planning it. The website was developed quickly, without errors, and we are very satisfied with it.”
“The first surprise? They knew (nearly) everything about us. This is not often the case in the non-governmental sector. Another surprise? Not only did they know the factual data, but they also understood us. [...] The third surprise? They met the agreed deadlines. [...] After the first excellent experience with zps.si, Madwise was a logical choice for our beloved VešKajJeš project. We have now finished this second project – hopefully to our mutual satisfaction.”
“Madwise has managed to raise our annual Red Bull Goni Pony digital activation to the highest level with a gamification solution. The team has a positive and proactive approach to every challenge, reflecting in the consistent delivery as well as fast and successful solutions of unforeseen problems.”
“I am an external consultant at APL, namely for business digitalization, which at one point also entailed the overhaul of their website. After interviews with various agencies, we decided to go with Madwise. We made the right choice and are all excited about the new website, both from the design and the user perspective – especially in terms of generating new leads.”
“We have found that digital is a critical sales channel for skis. Potential customers are well informed and are able to explore all possibilities before contacting the seller. In just one lead generation campaign, we got over 600 leads and improved the results for the season.”
“In my cooperation with Madwise, I was most satisfied with their comprehensive approach since we worked together as one team. They reviewed and analyzed our existing website, advised us on what to change and created an additional landing page, which was designed by considering the specifics of the product. This ultimately brought us to better sales metrics.”
“Anyone who has ever had a behind-the-scenes look at Hooray Heroes knows that we are seriously detached from the corporate world. What we are serious about is seeing our vision of creating a magical world for our heroes come to life in our personalized books. Madwise quickly understood our vibe. They were able to create a corporate website that reflects everything we stand for and do. I am glad that we entrusted this task to their team.”
