Facebook Advertising is a very efficient channel for companies dealing with online sales, and it offers many opportunities for B2B companies to gain high-quality leads. Facebook Advertising, which also includes Instagram Advertising, provides accurate targeting of people with personalised ads, which can serve for better sales or brand awareness.
Facebook advertising provides companies with an efficient communication channel through their ads and B2B/B2C companies with countless opportunities for quality lead generation. Facebook advertising, which also includes Instagram advertising, allows for precise targeting with personalized ads in order to increase sales or improve brand recognition.
The ecommerce guide is intended for new and experienced online retailers who want to increase the profitability of their online store.
Facebook Pixel for Best Results
To enable accurate visitor tracking and conversion rate calculation on your website, we first implement Facebook Pixel and set it up according to your specific requirements (e.g. by adding standard events). After the implementation of Facebook Pixel, we can set up Facebook campaign, selecting the most suitable campaign type based on the objectives. Facebook campaigns are optimized to increase the user engagement, reach, website traffic and conversion rate. Pixel also allows us to implement advanced remarketing and monitor the efficiency of campaigns, ad groups and individual Facebook ads.
Advanced Approaches to Facebook Advertising
One of the most profitable approaches to Facebook advertising is dynamic remarketing. While it is mostly used in e-commerce segment, it can also be used in the automotive industry, tourism and other industries. Before setting up campaigns, we have to take care of everything needed to ensure their best performance: setting up the product feed, creating the product catalogue and connecting it to Facebook Pixel. We also set up the tracking of standard events on your website as they are essential for the Facebook algorithm to function properly.